Roger Yarrow

Chief Executive Officer

Bringing over 25 years of experience in programming, computer hardware, systems administration, and web technologies from distinguished companies like IBM and Xerox, Roger enriches TrueLook with a wealth of expertise. As the CEO, Roger's role involves steering the company's strategic vision, fostering innovation, and ensuring operational excellence. As a co-founder, he is pivotal in cultivating a creative and collaborative company culture. Outside of guiding TrueLook towards success, Roger enjoys embarking on adventures with his wife and daughter, working on his mountain biking skills, and telling numerous dad jokes.