We’ve all heard the saying, “A picture’s worth 1,000 words.” It’s true: Visual content in any form helps tell a captivating story and create memorable experiences in ways words alone can’t. They increase impact and authenticity by connecting words to concrete images, and viewers are much more likely to engage with and share material containing visuals. In fact, visual images—– such as photos and videos — increase people’s desire to read content by a whopping 80%!
For construction companies, leveraging visuals in content, on websites and in other marketing materials is not only impactful — it’s easy and cost-effective. That’s because they can use photos and videos from a common tool they probably already employ: construction cameras.
Here are a few ways you can use the photos and footage captured on the jobsite to create persuasive marketing with construction cameras.
Show Your Work
Time-lapse footage can showcase months’ or even years’ worth of progress in just a few minutes. Watching a site develop from the ground up will captivate any stakeholder — from community members to potential investors — through showcasing the quality of your firm’s work and building anticipation as the project progresses.
Time-lapse footage not only helps with engagement, it increases overall traffic to your website and social media channels. Cisco predicts that by 2022, online videos will comprise more than 82% of consumer internet traffic. As a captivating format for online video, time-lapse videos will certainly be an irreplaceable asset to your marketing strategy and help spark interest in the rest of your firm’s content.
Create Live Action
Recently, live-streamed video has seen a boom in popularity. Live video can show the viewer what’s happening on-site in real time, and make them feel like they’re in on the action. It creates excitement and engages viewers in the process, building trust and awareness and providing incentive for them to engage with your firm and its work moving forward.
With on-site construction cameras, you can easily embed live streams on your website to encourage visitors to return for updates on the progress of your project.
Showcase a Moment in Time
Your visual marketing mix wouldn’t be complete without a tried and true classic: Photos. While hiring a professional photographer can be costly and complicated, jobsite cameras can take high-quality still images throughout your project and store them for later use on social media, websites, emails and printed collateral — like your firm’s brochure or trade show handouts.
Creating digital content such as social posts and display ads with relevant and authentic images from your projects can help dramatically boost engagement. For example, Facebook posts that include images see 2.3X more engagement than those without. Photos can also be integrated in printed pieces such as mailers to supplement text and showcase your firm’s talents in a memorable way.
Marketing with Constriction Cameras: One Tool, Many Uses
Jobsite cameras present an extremely cost-effective opportunity for creating marketing materials that pop. After all, if you already use construction cameras on your jobsite, that’s all you need. You have instant access to high-quality photos and video footage at any time.
A photographer or video crew would be costly and cause disruption on the jobsite as they attempt to capture live footage and authentic still photos; construction cameras are unobtrusive and, since they’re already installed, won’t add a penny to your overhead.
Want more ideas about how you can uplevel your marketing with construction cameras? Check out our latest ebook, “Jobsite Cameras: The Construction Marketer’s Secret Weapon,” which details a variety of ways your firm can use visuals from construction cameras to drive engagement, excite stakeholders and build trust in your company.
