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TrueLook Construction Cameras Expand Intelligent Security Offerings with New Features on All Cameras

WINSTON-SALEM, N.C. – February 4, 2020 – Winston-Salem-based construction camera provider TrueLook announced today the launch of new Intelligent Security features across its entire camera line.  

TrueLook, a leader in construction camera technology for more than 20 years, is the only company offering construction cameras combining live jobsite viewing, project time-lapsing, and Intelligent Security on all cameras, for the same service fee.  

The new Intelligent Security feature of the TrueLook Construction Cameras allows for individually customized alert notifications that can be enabled by any system user. Customers are able to set the frequency and time of day to be notified. When motion is sensed on the job inside of the set hours, alerts are sent to project administrators via email and/or text message. Alerts include a live image of the jobsite, showing motion detected. Security recordings have a visual indicator on the recorded clip, showing exactly where motion activity was captured, eliminating the need to search through hours of footage. 

“Many of our customers rely on our cameras not only for project management, but to keep their jobsite secure,” said TrueLook Product Manager, Jimmy Hodson. “In the past, a further percentage of our customers have implemented additional security tools to protect their jobsites – most notably, security-specific cameras with motion alerts. These new features, included across our entire camera line, allow project managers to know what’s happening at their jobsite, even when they’re not there. 

TrueLook cameras record 24/7 in HD 720p, or 1080p, depending on the camera, and feature 30 days of rolling video storage. Additionally, downloaded videos are saved forever as part of TrueLook’s “free forever” cloud storage.

About TrueLook 
TrueLook is the only construction camera company to include live jobsite viewing, project time-lapsing, and HD security recording with every camera. TrueLook has pioneered new construction camera technologies for over 20 years, beginning with the world’s first Pan-Tilt-Zoom camera in 1995. Their cameras capture nearly 300,000 construction time-lapse photos every day across the U.S. and Canada and have delivered more than two billion images to 100 million users. For more information, visit www.truelook.com or call 833-TRUELOOK (833-878-3566). 

Allison Shaub headhsot

Allison Shaub

Allison is a seasoned marketing leader with over 14 years of experience driving transformative change for startups, agencies, and Fortune 100/500 companies. With expertise across diverse B2B and B2C markets, including technology, construction, automotive, and healthcare, she's known for her customer-centric approach that consistently delivers higher ROI and exceptional product development. At TrueLook, Allison spearheads strategic marketing initiatives to enhance brand awareness, meet business objectives, and foster deeper consumer engagement. Beyond work, Allison loves spending time with her husband, son, and two fur kids.

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