Industry Trends

Use a Construction Camera for Marketing

How confident are you in your project portfolio? Do your photographs and videos truly reflect the effort you’ve invested in your projects? Does your portfolio effectively showcase your work to help you secure new clients and craft compelling proposals?

construction camera for marketing

If any of those questions gave you pause, you may be in need of a new marketing solution: construction cameras. 

Of course, you can always hire professional photographers to come snap some pictures of your jobsite. However, architecture photo shoots cost an average of $2,000 per day and up to $10,000 depending on location and project needs. Between the cost and the hassle of hiring and coordinating a photographer to come to your jobsite, you may be dealing with more trouble than the pictures are worth.

Construction camera systems offer a safer, cheaper, and more efficient alternative to professional photographers. Along with its remote live-viewing capabilities, the right construction camera system can produce beautiful, high-quality photos to help you build a portfolio you’re proud of–and secure your next contract.

Construction Camera Time-Lapses for Project Proposals

Select construction cameras provide time-lapsing capabilities to access on any device. At any moment, you, your client, or anyone with the sharing link can access a time-lapse to review the progress from beginning to end. Giving your client access to footage means they can show off your work to their colleagues and business contacts.

Think about the potential of using a time-lapse as part of your next project proposal. Your attention to detail with the power of a construction camera system can be the final determining factor compared to a competitor with still photos that won’t tell the whole story.

Keep Clients Engaged with Progress Updates

Showcasing progress throughout your project is essential for keeping clients engaged, aligned, and satisfied. Construction cameras simplify this process by automatically capturing images and creating time-lapses, allowing you to focus on your work while easily sharing updates with your clients and community. Strong client relationships are crucial for securing future projects and maintaining a solid reputation, and timely, well-crafted updates can be the cornerstone of these relationships.

Build Community Engagement with Live Streams

Construction cameras are also an extremely effective community engagement tool. The live stream footage generated by your cameras can be used to provide progress updates to local communities in which your project is being built. This footage is not only helpful for gaining community buy-in and generating hype for a new project, but it can also build awareness of your construction practice and strengthen your reputation with communities and clients.

But don’t take our word for it. The City of Hagerstown used a live stream on its website during the construction of its new sports facility and drove over 29,000 individuals to its website, generating 120,000 page views.

Trust TrueLook for the Best Construction Camera Solutions

When it comes to construction cameras, trust TrueLook to give you the best picture for your projects. Our fixed-position and PTZ cameras come with security recordings featuring AI-powered motion detection, time-lapsing, photo albums, and much more. Our intuitive platform allows you to discover all the images and video recordings taken on the camera and compare past images with current progress. You can also show off your hard work through slideshows that either show off live streams or images. Click here to learn more about TrueLook’s features or you can contact the TrueLook team to start a conversation today. 

Allison Shaub headhsot

Allison Shaub

Allison is a seasoned marketing leader with over 14 years of experience driving transformative change for startups, agencies, and Fortune 100/500 companies. With expertise across diverse B2B and B2C markets, including technology, construction, automotive, and healthcare, she's known for her customer-centric approach that consistently delivers higher ROI and exceptional product development. At TrueLook, Allison spearheads strategic marketing initiatives to enhance brand awareness, meet business objectives, and foster deeper consumer engagement. Beyond work, Allison loves spending time with her husband, son, and two fur kids.

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