Privacy Policy

We use the information we collect (including personal information) for our business and commercial purposes, including to provide customers with products they purchase, to provide information or Services requested, to verify access rights to Services requested, to address any other reason for which a person contacts us and otherwise communicate with them, conduct research of our websites’ visitors for use in our business and product planning and improvements, advertise and offer for sale our offerings, and to maintain and improve our overall Services. We may also use information we collect for data analytics, to detect and prevent fraud and maintain the security of the Services, to comply with our legal obligations or to protect the health and safety of our users or others.

We may use your personal information to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you and your business. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email we send.

TrueLook will not disclose or share your personal information outside of our corporate organization, except as set forth in this privacy policy, or with your consent, or as required by law. We may share your information with:

• Service providers engaged to provide services to support our websites, operations and other business and commercial purposes.
• Business partners such as integration partners who may have services complimentary to ours you may desire to use, data aggregators, advertisers, media buying agencies, advertising networks, social networks.
• A successor entity in the event we engage in a corporate merger, consolidation, sale of assets or other corporate changes to our company. 
• Other third parties as necessary to protect our legal interests or property, to comply with applicable laws and regulations, legal proceedings, or other legal requirements, or to protect the health and safety of our users or others.

The table below identifies the categories of personal information, sources of such information, business or commercial purpose for collecting it, and the third parties with whom we have shared such information in the last 12 months.  For purposes of this table, when we use the term “third party” we mean entities that are not service providers or contractors providing services on behalf of TrueLook and that are not entities with whom you interact with directly.

You may opt out of receiving communications from us at any time by contacting us using the methods listed in the Contact Us section at the bottom of this privacy policy or by using the unsubscribe links included in communications from us. Please note that even if you unsubscribe from our marketing communications, you may still receive emails, mailings or other communications related to your transactions or business relationship with us.

Some content on the Services may be served by our third-party advertisers, ad networks and servers. These providers may use cookies or other tracking technologies that collect information about your online activities over time and across different sites, in order to provide you with interest-based advertising or other targeted content on our behalf. We do not control these third parties’ tracking technologies or how they may be used across your online activities. However, many of these providers are members of the Network Advertising Initiative (NAI), or the Digital Advertising Alliance (DAA), and have agreed to honor consumers’ opt-out preferences submitted through those organizations’ websites. To learn more about your choices regarding this type of data collection or to opt-out of interest-based advertising by members of the NAI or the DAA, please visit https://optout.networkadvertising.org/?c=1 or https://www.aboutads.info.

You may also update or amend your information by contacting us via the email address or phone number included in the Contact Us section at the bottom of this privacy policy.

If you are a California, Colorado, Connecticut or Virginia resident and would like to exercise your rights in relation to personal information that we or our service providers have collected, please see the “Your Rights and How to Exercise Them” sections under “Notice to Residents of California,” “Notice to Residents of Colorado” or “Notice to Residents of Connecticut” or “Notice to Residents of Virginia,” in this privacy policy as applicable.

Some browsers have “do not track” features that allow you to tell a website not to track you. These features are not all uniform. While we continue to evaluate this evolving technology, our websites do not currently respond to browser-based “Do Not Track” signals. For information regarding “Do Not Track” and how to enable this setting, if available, on your devices please see https://allaboutdnt.com.

We may provide links on our websites to third-party websites we think may be of interest to you, including links to social media sites such as Facebook, X, and Instagram. Please be aware that these websites are independent from TrueLook and we are not responsible for the content or privacy practices of such other sites or platforms. When you click on links on the Site that take you to a third-party website, you will be subject to the third party’s privacy policies. Therefore, we encourage our users to be aware when they leave the Site and to read the privacy policies of any other website you visit.

TrueLook is based in the United States. If you are visiting our websites from outside the United States and provide us with personal information, or if our customers use our Services for cameras located outside the United States, please note that your information may be accessed or transferred, stored and processed by us in the United States. The data protection or privacy laws in the United States may be different than those in your country. By doing business with or interacting with TrueLook or our Services, you acknowledge and agree to the transfer of your personal information to facilities located in the United States and understand that such information will be stored and processed in accordance with this privacy policy and the laws of the United States.

The information in this section applies to residents of California with regard to personal information subject to this privacy policy. If you have any questions about this privacy policy, please contact us at [privacy@truelook.com]. If you would like to print a copy of this privacy policy, please select the “Print” button in your web browser.

• How We Collect and Use Personal Information: In accordance with the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (“CCPA”), this section describes the personal information we collected about California residents in the last 12 months, the sources of that information, our business or commercial purposes for collecting the information, and the third parties with whom we shared that information. Please refer to the corresponding sections of this privacy policy above for details on the following:

• “Information We Collect”: That section above describes the categories of personal information we collected and the categories of sources from which the information was collected / how we collected it.
• “How We Use or Share Your Personal Information”: That section above describes the business or commercial purpose for which we collected the information and the categories of third parties with whom we shared personal information. The table in that section indicates categories of personal information we have collected, the sources of such personal information, the business or commercial purpose for collecting such personal information, and which categories of personal information we have sold or shared the personal information to third parties and the types of third parties. 

We do not use or disclose Sensitive Personal Information outside of the permitted purposes set forth under Section 7027(m) of the CCPA Regulations.

• Your Rights and How to Exercise Them: Under the CCPA, California residents have certain rights with regard to their personal information. Those rights may only apply in certain circumstances and may be subject to limitations or exceptions. A summary of those rights is provided below as well as information on how to exercise your rights. Please note that we will require certain identifying information about you as necessary for us to verify your request in accordance with applicable law.  To verify your identity, we will generally require either the successful authentication of your account, or the matching of information you provide us to the information we maintain about you in our systems. We will only use the personal information provided in connection with a rights request to review and comply with the request.  If you do not provide this information, we may not be able to verify or complete your request in all circumstances.   

• Right to Know: You have the right to ask us to tell you the categories of personal information we collected; the categories of sources from which the personal information was collected; the business or commercial purposes for which we collected, sold, shared, or disclosed that information; the categories of third parties to whom we shared the information; the categories of personal information sold, and for each category identified, the categories of third parties to whom it sold that particular category of personal information; and the categories of personal information that the business disclosed for a business purpose, and for each category identified, the categories of third parties to whom it disclosed that particular category of personal information. To exercise this right, please email your request to [privacy@truelook.com] and include “Disclosure Request” in the subject line of your message or complete this [www.truelook.com/do-not-sell-my-info].
• Right to Access (Right to Know Specific Pieces of Information) / Portability: You have the right to request access and obtain a copy of the specific pieces of personal information that we collected, used, disclosed and/or sold about you in a structured, machine-readable format that may be transmitted to another entity without hindrance, to the extent technically feasible. To exercise this right, please email your request to [privacy@truelook.com] and include “Access Request” in the subject line of your message or complete this [www.truelook.com/do-not-sell-my-info].
• Right to Delete: You have the right to request us to delete the personal information we have collected or maintain about you. Please note that certain exceptions may apply to your right to delete information, such as when we must retain personal information as required or permitted by law and we will also maintain a record of your deletion request. To exercise this right, please email your request to [privacy@truelook.com] and include “Deletion Request” in the subject line of your message or complete this [www.truelook.com/do-not-sell-my-info].
• Right to Correct: You have the right to request us to correct your inaccurate personal information maintained by us. To exercise this right, please email your request to [privacy@truelook.com] and include “Correction Request” in the subject line of your message or complete this [www.truelook.com/do-not-sell-my-info].
• Right to Opt-Out of Sale/Share: You have the right to opt-out or ask us not to sell or share your personal information we have collected about you to third parties, including for ad targeting/cross contextual advertising. You do not need to create an account with us to exercise your Right to Opt-Out of Sale/Share. However, we may ask you to provide additional personal information so that we can properly identify you in our dataset to facilitate the opt-out request. If you choose not to provide this information, we may only be able to process your request to the extent we are able to identify you in our systems. 

To exercise this right, complete [www.truelook.com/do-not-sell-my-info]. You may also submit your request by sending an email to [privacy@truelook.com] and include “Opt-Out of Sale Request” in the subject line of your message. Please note that we do not share or sell your personal information in exchange for monetary compensation. We share your information with third parties to market our products and Services, track activity on our sites and improve our sites, or send you information about offers we think may be of interest to you. In addition, if you would like to stop receiving our promotional emails, please click the unsubscribe link at the bottom of the email you received. Once you make an opt-out request, you may change your mind and opt back in to personal information sales at any time by contacting us at [privacy@truelook.com]. 

We do not discriminate against you for requesting any of the rights noted above.  We will process your request in accordance with applicable law.  

In some cases, we may offer you financial incentives as permitted by law in exchange for the collection, retention, or use of certain personal information about you.  Each financial incentive related to the collection and use of personal information is based upon our reasonable, good-faith determination of the estimated value of such information to us. When applicable, we will provide information about the specific terms of the financial incentive and your rights on the webpage or form where the financial incentive is made available.

You can exercise these rights yourself or you can designate an authorized agent to make a request on your behalf. If you would like an authorized agent to submit a request on your behalf, we will also need sufficient information to verify that then you are the individual about whom we collected personal information and that the agent is authorized to submit the request on your behalf. We may verify the authorized agent’s authority to act on your behalf as follows: 

For requests to know, access, correct or delete personal information, we may ask you to provide sufficient evidence to show that you have provided the authorized agent signed permission to act on your behalf, verified your own identity directly with us pursuant to the instructions set forth in this Notice, and directly confirmed with us that you provided the authorized agent permission to submit the request on your behalf.

For requests to opt-out of personal information “sales” or “sharing,” we may ask you to provide a signed permission demonstrating your authorized agent has been authorized by you to act on your behalf.

• How We Disclose Information: We disclosed personal information to third parties for business and commercial purposes during the last 12 months. For more information on the categories of information we disclosed and to whom it was disclosed, see the “How We Use or Share Personal Information” section above. As further described above in the “Information We Collect” and “Your Rights and Choices” sections above, we also use cookies and other tracking technology on our Site that collect data and that information is disclosed to advertising networks, which may also be considered a sale under California law. We do not collect or sell the personal information of minors under age 16.

• Third-Party Marketing Disclosure: Under California Civil Code § 1798.83, California residents with whom we have a business relationship can request information about the types of personal information, if any, we shared with third parties for the direct marketing purposes of the third parties and the identities of the third parties with whom we shared such information in the last 12 months. You may request more information by contacting us using the contact information at the bottom of this privacy policy.

This section describes the personal data (as defined by the Colorado Privacy Act, including its implementing regulations, or the “CPA”) we collected about Colorado residents in the last 12 months, the sources of that data, our business or commercial purposes for collecting the data, and the third parties with whom we sold or shared that data. References to “personal information” in the sections above shall mean “personal data” for the purposes of this Section. Refer to the corresponding sections of this privacy policy for details on the following:

• Information We Collect: This section describes the categories of personal data we collected and the categories of sources from which the data was collected / how we collected it.
• How We Use or Share Your Personal Information: This section describes the business or commercial purpose for which we collected the data and the categories of third parties with whom we shared personal data. The table in this section indicates categories of personal data we have collected, the sources of such personal data, the business or commercial purpose for collecting such personal data, and which categories of personal data we have sold to or shared with third parties and the types of third parties. 

As a Colorado resident, you may be able to exercise the rights below in relation to the personal data that we or our processors have collected (subject to certain limitations and exceptions at law). We will need to verify your identity and confirm you are a resident of Colorado before processing most requests, which may require us to request additional personal data from you. In order to verify your identity, we will generally require either the successful authentication of your account, or the matching of information you provide us to the information we maintain about you in our systems. We will use the personal data provided in connection with a request as needed to review and comply with the request. If you do not provide the necessary information, we may not be able to verify or complete your request in all circumstances. If you wish to submit a verifiable consumer request on behalf of a Colorado resident (including a minor child), then we will also need sufficient information to verify that the individual is the person about whom we collected personal data and that you are authorized to submit the request on their behalf.

• Right to Know: You have the right to confirm whether or not we are processing your personal data. To exercise this right, please email your request to [privacy@truelook.com] and include “Disclosure Request” in the subject line of your message or complete this [www.truelook.com/do-not-sell-my-info].
• Right to Access / Portability: You have the right to request access and obtain a copy of personal data you previously provided to us, in a readily usable format that allows you to transmit the information to another entity without hindrance, to the extent technically feasible. To exercise this right, please email your request to [privacy@truelook.com] and include “Access Request” in the subject line of your message or complete this [www.truelook.com/do-not-sell-my-info].
• Right to Delete: You have the right to request us to delete the personal data we have collected from or about you. Please note that certain exceptions may apply to your right to delete data, such as when we must retain personal data as required or permitted by law and we will also maintain a record of your deletion request. We will notify you if any such exceptions apply to your request. To exercise this right, please email your request to [privacy@truelook.com] and include “Deletion Request” in the subject line of your message or complete this [www.truelook.com/do-not-sell-my-info].
• Right to Correct: You have the right to request us to correct your inaccurate personal data maintained by us. To exercise this right, please email your request to [privacy@truelook.com] and include “Correction Request” in the subject line of your message or complete this [www.truelook.com/do-not-sell-my-info].
• Right to Opt-Out of Sale, Targeted Advertising or Profiling: You have the right to opt-out or direct us not to process your personal data for certain types of targeted advertising, to sell your personal data, or to process your personal data for profiling in furtherance of decisions that produce legal or similarly significant effects on you. You do not need to create an account with us to exercise your Right to Opt-Out of Sale, Targeted Advertising or Profiling. However, we may ask you to provide additional personal data so that we can properly identify you in our dataset to facilitate the opt-out request. If you choose not to provide this data, we may only be able to process your request to the extent we are able to identify you in our systems.  To exercise this right, complete [www.truelook.com/do-not-sell-my-info]. You may also submit your request by sending an email to [privacy@truelook.com] and include “Opt-Out of Sale Request” in the subject line of your message. Please note that we do not share or sell your personal data in exchange for monetary compensation. We share your data with third parties to market our products or send you information about offers we think may be of interest to you. In addition, if you would like to stop receiving our promotional emails, please click the unsubscribe link at the bottom of the email you received.
• Right to Appeal: You have the right to submit an appeal if your rights request is denied. To exercise this right, please email your request to [privacy@truelook.com] and include “Appeal Request” in the subject line of your message.

We sell personal data and process it for targeted advertising purposes, which means we display advertisements to you based on information we obtain about you through nonaffiliated websites or online applications to predict your interests or preferences.  We sell or share your personal data for the purposes further described in the table in “How We Use or Share Your Personal Information” section of this Privacy Policy. Please see your rights to opt out from these activities listed above.

In certain circumstances, we may decline a request to exercise the rights described above. If your request is denied, we will provide an explanation for the denial and instructions on how you may appeal a denied request. We do not discriminate against you for requesting any of the rights noted above.  We will process your request in accordance with applicable law.  

Please see the section entitled “Your Rights and Choices” in this Privacy Policy for additional information on how you may exercise your choice over personal data collected through cookies and other tracking technologies and used for targeted advertising purposes.

We will only process your Sensitive Data in accordance with applicable law, including obtaining your consent prior to processing. We will not process personal data of consumers we know to be less than 13 years of age unless we receive affirmative authorization from the parent or guardian of a child less than 13 years of age. 

This section describes the personal data (as defined by the Connecticut’s Act Concerning Personal Data Privacy and Online Monitoring or the “CTPA”) we collected about Connecticut residents in the last 12 months, the sources of that data, our business or commercial purposes for collecting the data, and the third parties with whom we sold or shared that data. References to “personal information” in the sections above shall mean “personal data” for the purposes of this Section. Refer to the corresponding sections of this privacy policy for details on the following:

• Information We Collect: This section describes the categories of personal data we collected and the categories of sources from which the data was collected / how we collected it.
• How We Use or Share Your Personal Information: This section describes the business or commercial purpose for which we collected the data and the categories of third parties with whom we shared personal data. The table in this section indicates categories of personal data we have collected, the sources of such personal data, the business or commercial purpose for collecting such personal data, and which categories of personal data we have sold to or shared with third parties and the types of third parties. 

As a Connecticut resident, you may be able to exercise the rights below in relation to the personal data that we or our processors have collected (subject to certain limitations and exceptions at law). We will need to verify your identity and confirm you are a resident of Connecticut before processing most requests, which may require us to request additional personal data from you. In order to verify your identity, we will generally require either the successful authentication of your account, or the matching of information you provide us to the information we maintain about you in our systems. We will use the personal data provided in connection with a request as needed to review and comply with the request. If you do not provide the necessary information, we may not be able to verify or complete your request in all circumstances. If you wish to submit a verifiable consumer request on behalf of a Connecticut resident (including a minor child), then we will also need sufficient information to verify that the individual is the person about whom we collected personal data and that you are authorized to submit the request on their behalf.

• Right to Know: You have the right to confirm whether or not we are processing your personal data. . To exercise this right, please email your request to [privacy@truelook.com] and include “Disclosure Request” in the subject line of your message or complete this [www.truelook.com/do-not-sell-my-info].
• Right to Access / Portability: You have the right to request access and obtain a copy of personal data you previously provided to us, in a readily usable format that allows you to transmit the information to another entity without hindrance, to the extent technically feasible.   . To exercise this right, please email your request to [privacy@truelook.com] and include “Access Request” in the subject line of your message or complete this [www.truelook.com/do-not-sell-my-info].
• Right to Delete: You have the right to request us to delete the personal data we have collected from or about you. Please note that certain exceptions may apply to your right to delete data, such as when we must retain personal data as required or permitted by law and we will also maintain a record of your deletion request. We will notify you if any such exceptions apply to your request. To exercise this right, please email your request to [privacy@truelook.com] and include “Deletion Request” in the subject line of your message or complete this [www.truelook.com/do-not-sell-my-info].
• Right to Correct: You have the right to request us to correct your inaccurate personal data maintained by us. To exercise this right, please email your request to [privacy@truelook.com] and include “Correction  Request” in the subject line of your message or complete this [www.truelook.com/do-not-sell-my-info].

• Right to Opt-Out of Sale, Targeted Advertising or Profiling: You have the right to opt-out or direct us not to process your personal data for certain types of targeted advertising, to sell your personal data, or to process your personal data for profiling in furtherance of decisions that produce legal or similarly significant effects on you. You do not need to create an account with us to exercise your Right to Opt-Out of Sale, Targeted Advertising or Profiling. However, we may ask you to provide additional personal data so that we can properly identify you in our dataset to facilitate the opt-out request. If you choose not to provide this data, we may only be able to process your request to the extent we are able to identify you in our systems.  To exercise this right, complete [www.truelook.com/do-not-sell-my-info]. You may also submit your request by sending an email to [privacy@truelook.com] and include “Opt-Out of Sale Request” in the subject line of your message. Please note that we do not share or sell your personal data in exchange for monetary compensation. We share your data with third parties to market our products or send you information about offers we think may be of interest to you. In addition, if you would like to stop receiving our promotional emails, please click the unsubscribe link at the bottom of the email you received.
• Right to Appeal: You have the right to submit an appeal if your rights request is denied. To exercise this right, please email your request to [privacy@truelook.com] and include “Appeal Request” in the subject line of your message.

We sell personal data and process it for targeted advertising purposes, which means we display advertisements to you based on information we obtain about you through nonaffiliated websites or online applications to predict your interests or preferences.  We sell or share your personal data for the purposes further described in the table in “How We Use or Share Personal Information” section of this Privacy Policy. Please see your rights to opt out from these activities listed above.

In certain circumstances, we may decline a request to exercise the rights described above. If your request is denied, we will provide an explanation for the denial and instructions on how you may appeal a denied request. We do not discriminate against you for requesting any of the rights noted above.  We will process your request in accordance with applicable law.  

Please see the section entitled “Your Rights and Choices” in this Privacy Policy for additional information on how you may exercise your choice over personal data collected through cookies and other tracking technologies and used for targeted advertising purposes.

We will only process your Sensitive Data in accordance with applicable law, including obtaining your consent prior to processing. We will not process personal data of consumers we know to be less than 13 years of age unless we receive affirmative authorization from the parent or guardian of a child less than 13 years of age.

This section describes the personal data (as defined by the Virginia Consumer Data Protection Act of 2021 or the “VCDPA”) we collected about Virginia residents in the last 12 months, the sources of that data, our business or commercial purposes for collecting the data, and the third parties with whom we sold or shared that data. References to “personal information” in the sections above shall mean “personal data” for the purposes of this Section 10. Refer to the corresponding sections of this privacy policy for details on the following:

• Information We Collect: This section describes the categories of personal data we collected and the categories of sources from which the information was collected / how we collected it.
• How We Use or Share Your Personal Information: This section describes the business or commercial purpose for which we collected the information and the categories of third parties with whom we shared personal data. The table in this section indicates categories of personal data we have collected, the sources of such personal data, the business or commercial purpose for collecting such personal data, and which categories of personal data we have sold or shared the personal data to third parties and the types of third parties. 

As a Virginia resident, you may be able to exercise the rights below in relation to the personal data that we or our processors have collected (subject to certain limitations at law). We will need to verify your identity and confirm you are a resident of Virginia before processing most requests, which may require us to request additional personal data from you. In order to verify your identity, we will generally require either the successful authentication of your account, or the matching of information you provide us to the information we maintain about you in our systems. We will use the personal data provided in connection with a request as needed to review and comply with the request. If you do not provide the necessary information, we may not be able to verify or complete your request in all circumstances.

• Right to Know: You have the right to confirm whether or not we are processing your personal data. To exercise this right, please or email your request to [privacy@truelook.com] and include “Disclosure Request” in the subject line of your message or complete this [www.truelook.com/do-not-sell-my-info].
• Right to Access / Portability: You have the right to request access and obtain a copy of personal data you previously provided to us, in a readily usable format that allows you to transmit the information to another entity without hindrance, to the extent technically feasible.  To exercise this right, please email your request to [privacy@truelook.com] and include “Access Request” in the subject line of your message or complete this [www.truelook.com/do-not-sell-my-info].
• Right to Delete: You have the right to request us to delete the personal data we have collected from or about you. Please note that certain exceptions may apply to your right to delete data, such as when we must retain personal data as required or permitted by law and we will also maintain a record of your deletion request. We will notify you if any such exceptions apply to your request. To exercise this right, please email your request to [privacy@truelook.com] and include “Deletion Request” in the subject line of your message or complete this [www.truelook.com/do-not-sell-my-info].
• Right to Correct: You have the right to request us to correct your inaccurate personal data maintained by us. To exercise this right, please email your request to [privacy@truelook.com] and include “Correction Request” in the subject line of your message or complete this [www.truelook.com/do-not-sell-my-info].
• Right to Opt-Out of Sale, Targeted Advertising or Profiling: You have the right to opt-out or direct us not to process your personal data for certain types of targeted advertising, to sell your personal data, or to process your personal data for profiling in furtherance of decisions that produce legal or similarly significant effects on you. You do not need to create an account with us to exercise your Right to Opt-Out of Sale, Targeted Advertising or Profiling. However, we may ask you to provide additional personal data so that we can properly identify you in our dataset to facilitate the opt-out request. If you choose not to provide this data, we may only be able to process your request to the extent we are able to identify you in our systems.  To exercise this right, complete [www.truelook.com/do-not-sell-my-info]. You may also submit your request by sending an email to [privacy@truelook.com] and include “Opt-Out of Sale Request” in the subject line of your message. Please note that we do not share or sell your personal data in exchange for monetary compensation. We share your data with third parties to market our products or send you information about offers we think may be of interest to you. In addition, if you would like to stop receiving our promotional emails, please click the unsubscribe link at the bottom of the email you received.
• Right to Appeal: You have the right to submit an appeal if your rights request is denied.  To exercise this right, please email your request to [privacy@truelook.com] and include “Appeal Request” in the subject line of your message. 

We sell personal data and process it for targeted advertising purposes, which means we display advertisements to you based on information we obtain about you through nonaffiliated websites or online applications to predict your interests or preferences.  We sell or share your personal data for the purposes further described in the table in “How We Use or Share Personal Information” section of this Privacy Policy. Please see your rights to opt out from these activities listed above.

In certain circumstances, we may decline a request to exercise the rights described above. If your request is denied, we will provide an explanation for the denial and instructions on how you may appeal a denied request. We do not discriminate against you for requesting any of the rights noted above.  We will process your request in accordance with applicable law.  

Please see the section entitled “Your Rights and Choices” in this Privacy Policy for additional information on how you may exercise your choice over personal data collected through cookies and other tracking technologies and used for targeted advertising purposes.

We will only process your Sensitive Data in accordance with applicable law, including obtaining your consent prior to processing. We will not process personal data of consumers we know to be less than 13 years of age unless we receive affirmative authorization from the parent or guardian of a child less than 13 years of age.

We will retain your personal information for as long as is necessary for purposes for which it was collected.  The precise period will depend on the reason why it was collected.  Those periods are also based on the requirements of applicable data protection laws, applicable legal and regulatory requirements, and periods relating to the commencement of legal actions.

We maintain security safeguards designed to help protect personal information from unauthorized access or disclosure. However, the security of information transmitted over the Internet is never 100% secure. Therefore, while we strive to use commercially acceptable means to protect personal information, we cannot guarantee its absolute security.

The Site is not intended for use by children under the age of 13. We do not knowingly collect or solicit any personal information from children under the age of 13. Should we learn that someone under the age of 13 has provided any personal information to or on the Site, we will remove that information as soon as possible.

We reserve the right to modify this privacy policy at any time and may apply changes to previously collected information, as permitted by applicable law. Any updates to this privacy policy will be posted on the Site and we will indicate the last updated date of the changes. Your continued use of the Services means you accept those changes as of the last updated date.

If you have any questions about this privacy policy, please contact us at:

[privacy@truelook.com]